Target Audience

Audience profiling is essentially two basic categories:

1. Demographic Profiling

2. Pyschographic Profiling 

Profiling allows the media to select the 'type' of person to buy their product.
Demographic profiling groups people on their age, religion, gender or the economic status as shown below:

Group	Description
A	Upper class; -business, professionals
B	Middle Class; -middle management
C1	Lower Middle Class; -trades Supervisory jobs
C2	Skilled working Class; -blue collar workers
D	Lower Working Class; -Manual workers
E	Subsidence; -pensioners -unemployed

However, there are obvious flaws in this way of profiling. You cannot presume people are the same just because of certain factors. For example all white, 34 year old teachers are not interested in the same type of music. This lead to the finding of Psychographic profiling. 


Psychographic profiling is aware the consumer are complex and can have many different needs. Therefore the media aim to please all the needs a consumer may have. The media may then look at Maslow's hierarchy of needs and incorporate this into their advertisement to incite the consumer into buying their product as they believe by buying such they will fulfill all their needs. 

In order to market our product and attract the best audience we can we will need to think about these factors.


Our target audience will be based in the age range of 16-25 as the younger generation are more interested in the pop-punk genre (although there is a good range of older people also interested in this genre). We will aim to target the rebellious teen and portray this in our brand image. As this is a niche market we have a very loyal fan base and should be able to portray the correct image and target the right people to enable our music video to succeed.