Very good research group - good links and references to songs/images etc...
Genre: Try to include the conventions of music video in your own words (e.g. use of close ups etc..) and what media critics have said about conventions of music video - references to Andrew Goodwin and Pete Fraser needed - see packs - a little more on this required - include quotes etc...
Genre: Also what are the conventions of the punk music video subgenre? What makes them distinctive from general music video conventions?
Target audience - you need an age range, gender bias, race and socio-economic status (demographics) - you can have secondary audiences that are wider but you need a specific target - dont forget to use Young and Rubicon for your psychographic profiling too. Dont forget to put all your questionnaire results on here also.
Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots/storyboards and animatics etc...
Remember to outline your artist/band and the brand image you are trying to create/push through your products.
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