Music and moving images have long gone together. Since the beginning of film in the 1920's and 30's films were always accompanied by music. As well as this the development of the musical as a genre for example: Singing in the Rain.
1960's Promotions
In the 1960's many Bands created films which included the Beatles. They released a film called HELP (right) which promoted the Beatles and in turn made them even more successful.
1970's Promotions
Top of the Pops began to use music videos while the bands were away on tour but they were still very experimental.
The Beginning of MTV.
Artists began to see the need for promotions on each new release and changes in technology created a gap in the market and this led to the boom in music promotions in the 1980's.
The growth of genre based channels such as MTV BASE, MTV DANCE and several others.
This led to the music video being a useful way of promoting bands and musicians and is used widely throughout the industry.
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