Our media text is a music video, this means it belongs to the music industry. The band that we are using would be signed to an independent label such as domino music.
- financially and stylistically independent
- they sign small unknown artists
-less clear genre definition
- a niche audience
- music seen as an art form
Typical traits of major labels:
- the industry is dominated by 4 major companies, which are made up of several labels who own between them between 70-75% of the world market share. These companies are: Warner Music, EMI, Universal and Song BMG.
- mainstream genres
-manufactured music
-big artists
- a wide audience
- usually part of media conglomerates
- global domination
Beth,Danny and Steph
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