We all went out and took location shots and these are some possible location shots for our music video. We need to shoot in a location that matches our brand image and music/song and the genre. We have chosen places such as abandoned buildings, alleys and skate parks because they portray the right image.
We have also selected a band practice room which is quite dilapidated therefore suiting the brand image and giving the image we want. The image we want to send out is reflected in these locations due to the rebellious attitude portrayed through our brand image. These locations would typically seem 'rebellious' because it is seen as unsafe or inappropriate to be in back alleys and abandoned buildings. The skate park reflects the obvious teen hangout, especially for those interested in this genre, and as our target age range is that of mainly teens it seems a sensible option for our video. We have also looked at the band practice room as this suggests typical pop punk image and would also allow us to do a performance based video and include a separate narrative in location if we wished to.
The final decision was to use the band practice room as shown above.
We decided to brain storm possible locations for where we would film our music video.
the ideas that we came up with were.
Jackson's Farm (in the barn). This is where the bad actually practices their music. This would also be a great location as it wouldn't mean moving all the band's equipment about, and it would already be set up. This would mean we could work on our cinematography, and get the close ups, of all the instruments, and the members of the band. This would obviously be for the performance side of the music video. below are two examples of videos that i have found to illustrate my point.
The slip knot video shows us how we can change the focuses of the camera. I feel this would be a great addition to our video. I also like how the background is plain, which makes the members of the band stand out more. Another video that i have found which would strongly link into what we would be trying to aim for in our music video.
This video links into our ideas. As it also 'messes' with the focus of the camera, leading to some interesting shots.
Clitheroe skate park, This is a great location, and would be interesting for our video. The idea of the skate park links in with the idea of anarchy, where as this is more teenage anarchy than adult. The skate park includes the idea of teenagers skating, and possible amounts of graffiti and street art. Skate parks have been associated with the idea of anarchysince it began in the early 1990's, and into the 2000's. The only worry is, is where we would set up the bands equipment.
I believe that our target audience will be of the ages 10-25 year olds and adults interested within the punk genre of music.
The band will usually consist of three or four band memebers, two on vocals. The music uses simple but very effective riffs and chord combosm which is some times seen as 'Feel good music'. from a broad prospective it can offend people who like slightly heavier music. this genre was created when punk rock was split into many different and new catagories in the late 90's, creating sub genres of the like.
People these days have become so over run with choice in the music industry that they are getting confused with the names Punk, and Pop-Punk music. Punk is the genre of the music which was considered the most 'hardcore' and original of the rebelious sound we know today as actual 'punk'.
Pop-Punk is a term used to name the music style of bands like Green Day, Blink 182, Good Charlotte, or Simple Plan.
This bands were influenced by the skatepunk bands like Bad Religion, Nofx, Nirvana and many others. They then took their influences and made the songs with more of a melodic sound, so that it would become more listenable for its audiences, so it would become projected into a mainstream audience, thus making the music more popular, and more well known. This is where the name of the sub-genre Pop-Punk comes from. As Pop-Punk has become more main-stream through out time, it has caused the rejection of it by many of the original hardcore punk-rockers, who are now against corporate, popular, and mainstream music brands. But to be honest, this is rarely ever the case as most punk and pop-punk bands are mainstream.
Nowadays pop-punk is influating other bands to create new styles of music like rock-pop or new hardcore-pop better known to the audience as 'emo music'
Pop-Punk was always considered as this tyle that was around in the 80's, 90's and early 21st century, thus heavily influencing many of the great bands today. Pop-Punk also influnced fashion through-out the time it has been around. Compleing bands such as The Towers Of London, to dress in the way to make there image appear how their music is taken in. Alot of the first Punk music had dirty vocals, which consosted of swear words, and also dirty jokes. Where as Pop-Punk music only contains clean vocals, especially as their audiences range from as early as 10 years old to about 25-8 years of age.
Branding is similar to product, they are not the same but they are closely related in the media. For example, chocolate bar are products, but Mars, Galaxy and Cadbury are all brands, so these are all brands of chocolate. This is the same in many other aspects inclusing music. "... competitive branding became a necessity of the machine age - within a context of manufactured sameness, image- based difference had to be manufactured along with the product (Naomi Klein, No Logo)". These days consumers have so many choice throughout every product category that exists in the world today. Comapnies try to make their products stand out and give their products own unique personalites to get their brand name well known, and make the consumers choise their produce over another brands. So primarily branding is about creating an image for companies or even produce, that makes the comsumer stay loyal and buy it over an over again from the same companies and brand name. Every well known band has a brand image. A branding image is what makes the product (in this case the band its self) well known. It is what makes the band unique and distinctive. A brand image also gives consumers the choice to which bands they want to. People generally listen to the bands which they identify with. For example, in some cases, branding tends to go over the top to publisize their image. With a lot of bands, they create band merchandise to get thee band out there into the world and also so their fans can support them and be like their heros. Throughout times bands have been known to change their branding to fit with the times of the years. As time has gone on we have seen many changes in things like fashion, technology and even music.
Genre is also strongly linked to branding. Here in our product we are working with the "pop-punk" genre of music. This works with the image of anarchy and this is what we are going to show. the band i am choosing to look at it is Nirvana, one of the most influencial and inspiring band os all time in the music industry. Even after their front man Kurt Cobain's sudden and tragic death. Many people still go on to be inspired, which in the bands right they should.
As You can see Nirvana has a very strong brand image, it was that they where rebelious, they was linked in with anarchy at the time it was very popular. There are many strong and visual merchendise to show this, including albums that they have created, as well as advertising with posters, help show how they were non-comforming as can be at the time the band was released.
We will now create a brand image within our media project. Our chosen band is Middle Finger Salute.
